Change – Logo

I have decided to change the logo of my application. This logo was used in my second minisite.

This change has been made because of some comments which have been made about the logo, some people not seeing the name/message too clearly. I thought it would have looked good to share the ‘ive’ between the two words ’live’ and ‘active’. This similarity was not seen by some and hence the name was read differently (I don’t know how the hell Kristian got ‘A.C.T Live’ from it!). Rob also thought that there wasn’t a need for the great emphasis on the letters ‘IVE’. This seemed to raise questions about why these letters appear much larger to the others.

Its funny how things like this aren’t really noticed until somebody points them out. Of course now looking at the logo, that’s all I can see, and after getting a few more mixed opinions, I decided to make the change. Its things like this which make user testing an invaluable source of information.

The new logo has not yet been designed however, it will be much clearer, with the two words ‘live’ and ‘active’ being separate.